














We’re one of Australia’s most trusted and proven names in physique transformation and competition prep — with a reputation built on real results, not empty promises.
Led by Head Coach Rob Jessen, we’ve guided athletes of all levels to the stage and beyond:
First-time competitors ready to get on stage with full confidence
Seasoned athletes looking to improve their placing or chase a Pro Card
Anyone tired of guesswork, “cookie-cutter” programs, or coaches who disappear mid-prep.
Serious competitors ready for data-driven coaching, unmatched structure, and peak-week precision.
We’re one of Australia’s most trusted and proven names in physique transformation and competition prep — with a reputation built on real results, not empty promises.
Led by Head Coach Rob Jessen, we’ve guided athletes of all levels to the stage and beyond:
It’s a strategy-driven coaching experience designed to bring out your absolute best — physically, mentally, and emotionally.
From day one of prep to your final pose under the lights, we’re with you — every step, every check-in, every win.
First-time competitors ready to get
on stage with full confidence
Seasoned athletes looking to improve their placing or chase a Pro Card
Anyone tired of guesswork, “cookie-cutter” programs, or coaches who disappear mid-prep.
Serious competitors ready for
data-driven coaching, unmatched structure, and peak-week precision.









We coach champions — and we coach them differently.
At Alpha Physique, competition prep isn’t just about looking good on stage. It’s about building a winning physique, a bulletproof mindset, and a strategy that gets you results without burning you out.
Head Coach Rob Jessen is an accredited nutritionist, transformation expert, and has guided athletes from thier first show to Pro Card and Pro Card winners who are now prestige title holders. With hundreds of successful athletes — and a process that works — you’ll never have to second-guess your next move.
Your Coach & Author

Everything you need to step on stage with confidence, clarity, and a winning physique.








“Honestly couldn’t be happier that I chose Rob as my coach! He makes sure I’m on point in every aspect - training , nutrition and most importantly mindset! ]. Rob is a true mentor who is ready to back you and invest in you, day in and day out. A massive Thank you from me and my glute gains!”
“With Rob, I've developed a better relationship with food, having adapted a flexible dieting approach. I've felt comfortable within my own skin during an off season and a competing season and I've seen incredible growth and change to my overall physique. I'm honoured to have Rob in my corner”

Working with Rob gives you the ultimate prep strategy — training, nutrition, check-ins, and peak week dialled in.
But if you want to level up your stage presence and confidence too…
Add-On Option: Posing & Presentation Coaching with Rhia Edwards
👑 3x FMG Bikini Athletic Champion | International Competitor | Stage Confidence Coach
Rhia will help you:
This exclusive upgrade is available only to Alpha Physique comp prep athletes.
Select this option when booking your coaching package to unlock 1:1 posing support with Rhia alongside Rob’s full prep strategy.






























We’re proud of what we’ve built — because it’s built on more than results.
When we say you won’t go through prep alone, we mean it.








We’re proud of what we’ve built — because it’s built on more than results.
When we say you won’t go through prep alone, we mean it.

If you're ready to work with one of the most trusted competition prep coaches in the industry and take your physique and confidence to the next level, book your FREE 1:1 call below.
We’ll deep-dive into your goals, your current physique, and map out a prep strategy — whether you’re 6 months out or 6 weeks out.

“Honestly couldn’t be happier that I chose Rob as my coach! He makes sure I’m on point in every aspect - training , nutrition and most importantly mindset! As a coach myself, who recognises the significant role a strong mindset has in overall performance, its so important to me to have a coach who is there for me always. Rob is a true mentor who is ready to back you and invest in you, day in and day out. A massive Thankyou from me and my glute gains!”

“If you’re looking for a dedicated, caring and attentive coach - Rob is your guy! I’ve been with Rob for 3 years now and I have no plans on switching coaches any time soon. Starting coaching with Rob was the best decision I’ve ever made, my results speak for themselves. There’s never a training plan that doesn’t push me to my limits - there’s always a little cheeky little technique in there to keep things interesting!”

“During my 1.5 years under Rob's Guidance, Rob was able to implement and tailor structured nutrition and training protocols suitable to me through a COVID lockdown, a building season and a 30 week contest preparation. My program was implemented with Rob’s attention to detail and very specified for my particular goal. Rob’s check in responses are very detailed with the ‘where, whats & hows’s’ so as a client I was able to understand the reasoning behind the plan and why.”

“Going from an amateur bodybuilder, Rob has grinded with me throughout the years through multiple preps and even cancelled shows to together develop a Pro-worthy physique for me which culminated in winning my PRO Card for the WBFF last year and am now on route to competing for the Australia PRO title because of his dedication to me and my goals. This achievement was massive for us and has also opened up some incredible opportunities for me off the competition stage.”

“With Rob, I've developed a better relationship with food, having adapted a flexible dieting approach. I've felt comfortable within my own skin during an off season and a competing season and I've seen incredible growth and change to my overall physique. I'm honoured to have Rob in my corner”

“I’ve been working with Rob for the past 13 months with the goal of stepping on the WBFF stage. Rob’s professionalism & expertise has been second to none. His knowledge regarding training & nutrition has made this whole process so easy & enjoyable. Safe to say I look forward to working with Rob for many years to come.”

“"Joining Team Alpha was the best decision I’ve ever made. Rob’s attention to detail, guidance, and genuine care took me from an amateur competitor to winning my first pro card!" ”

“Working with Rob was the best decision I have ever made. He's not just a coach but a mentor too. I have finally learnt and know my body for the first time ever. His knowledge is unmatched.”

“Honestly couldn’t be happier that I chose Rob as my coach! He makes sure I’m on point in every aspect - training , nutrition and most importantly mindset! As a coach myself, who recognises the significant role a strong mindset has in overall performance, its so important to me to have a coach who is there for me always. Rob is a true mentor who is ready to back you and invest in you, day in and day out. A massive Thankyou from me and my glute gains!”

“If you’re looking for a dedicated, caring and attentive coach - Rob is your guy! I’ve been with Rob for 3 years now and I have no plans on switching coaches any time soon. Starting coaching with Rob was the best decision I’ve ever made, my results speak for themselves. There’s never a training plan that doesn’t push me to my limits - there’s always a little cheeky little technique in there to keep things interesting!”

“During my 1.5 years under Rob's Guidance, Rob was able to implement and tailor structured nutrition and training protocols suitable to me through a COVID lockdown, a building season and a 30 week contest preparation. My program was implemented with Rob’s attention to detail and very specified for my particular goal. Rob’s check in responses are very detailed with the ‘where, whats & hows’s’ so as a client I was able to understand the reasoning behind the plan and why.”

“Going from an amateur bodybuilder, Rob has grinded with me throughout the years through multiple preps and even cancelled shows to together develop a Pro-worthy physique for me which culminated in winning my PRO Card for the WBFF last year and am now on route to competing for the Australia PRO title because of his dedication to me and my goals. This achievement was massive for us and has also opened up some incredible opportunities for me off the competition stage.”

“With Rob, I've developed a better relationship with food, having adapted a flexible dieting approach. I've felt comfortable within my own skin during an off season and a competing season and I've seen incredible growth and change to my overall physique. I'm honoured to have Rob in my corner”

“I’ve been working with Rob for the past 13 months with the goal of stepping on the WBFF stage. Rob’s professionalism & expertise has been second to none. His knowledge regarding training & nutrition has made this whole process so easy & enjoyable. Safe to say I look forward to working with Rob for many years to come.”

“"Joining Team Alpha was the best decision I’ve ever made. Rob’s attention to detail, guidance, and genuine care took me from an amateur competitor to winning my first pro card!" ”

“Working with Rob was the best decision I have ever made. He's not just a coach but a mentor too. I have finally learnt and know my body for the first time ever. His knowledge is unmatched.”

This isn’t just theory.It’s a step-by-step guide to mastering the pre-prep phase so you can dominate your prep phase with:
This eBook is your first step in becoming the athlete you KNOW you’re capable of being.

Please fill your details below and you will get instant access to your pre prep phase guide.

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